When firms promote products to their own employees as part of an internal marketing effort, they are using a
A) digital marketing approach.
B) pulling approach.
C) personal selling approach.
D) telemarketing approach.
E) pushing approach.

Question

Quizplus · Accepted Answer

Promoting products to employees is an example of a pushing approach, where the firm is pushing the product towards its own employees in order to create demand and generate sales. This approach focuses on promoting the product to the customer directly, rather than waiting for the customer to come to them (pulling approach). It is not digital marketing or telemarketing, as these methods involve the use of technology to promote products or services. Additionally, it is not personal selling since it is not a one-to-one interaction between a sales representative and a customer.

When Firms Promote Products to Their Own Employees as Part