When a salesperson for Procter and Gamble calls on key wholesalers to explain why they should stock and sell a new type of Procter and Gamble shampoo to retailers, this is an example of:
A) Pulling.
B) AIDA.
C) Encoding.
D) Pushing.
E) Decoding.

Question

Quizplus · Accepted Answer

This is an example of pushing because the salesperson is directly promoting the product to wholesalers who will then push it to retailers.

When a Salesperson for Procter and Gamble Calls on Key