In customer-initiated interactive communication:
A) the message channel has no impact.
B) noise is no longer a factor.
C) the source initiates the communication.
D) interactive technology plays a big role.
E) action is less immediate.

Question

Quizplus · Accepted Answer

Customer-initiated interactive communication involves the use of interactive technology such as social media, instant messaging, or chatbots. Therefore, interactive technology plays a big role in this type of communication.

In Customer-Initiated Interactive Communication