In promotion to final consumers:
A) advertising, publicity, and sales promotion are the dominant promotion methods.
B) aggressive personal selling is usually found only in expensive channel systems.
C) reminder ads may be all the promotion that is needed for products that have won brand preference or insistence.
D) personal selling is effective for consumer electronics and automobiles.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of these alternatives are correct. Advertising, publicity, sales promotion, reminder ads, and personal selling can all be effective methods of promoting to final consumers depending on the product and target audience. For example, personal selling may be effective for high-involvement purchases such as consumer electronics and automobiles, while reminder ads may be enough for products that have already won brand preference or insistence.

In Promotion to Final Consumers