Which of the following statements defines a sales meeting?
A) It is a type of external marketing effort.
B) It is basically a variation on the pulling approach.
C) It is a type of internal marketing effort which is a variation on the pushing approach.
D) It is a method of promotion implemented where the employees' effort is an expendable part of the product.
E) It is a type of internal marketing effort which is a combination of both the pushing and pulling approach.

Question

Quizplus · Accepted Answer

Some firms emphasize promotion to their own employees especially salespeople or others in contact with customers. A firm's annual sales meeting is a type of internal marketing effort, which is a variation on the pushing approach.

Which of the Following Statements Defines a Sales Meeting