The best way to reach INNOVATORS is through:
A) the mass media.
B) salespeople.
C) local opinion leaders.
D) impersonal and scientific information sources.
E) salespeople and the mass media.

Question

Quizplus · Accepted Answer

Innovators are typically more informed and interested in scientific and technical information, which they can access through impersonal and scientific information sources, such as research studies, specialized publications, and expert blogs. Salespeople and mass media may work for other consumer segments but usually fail to capture the attention and interest of innovators. Local opinion leaders may influence more traditional consumers but may have less appeal to more independent-minded innovators.

The Best Way to Reach INNOVATORS Is Through