Intermediaries are needed LEAST when the desired degree of market exposure is:
A) intensive.
B) ideal.
C) selective.
D) exclusive.
E) none of these choices is correct.
Correct Answer:
Verified
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Q225: "Selective distribution" means selling through:
A) retailers but
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Q233: If a producer has a technically superior
Q235: Selling through only one wholesaler or retailer
Q240: Exclusive distribution
A) should generally be used only
Q250: If a producer's marketing manager wants intermediaries
Q252: Intermediaries are needed MOST when the desired
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