If a producer's marketing manager wants intermediaries to take over all responsibility for promoting his product he probably should use
A) exclusive distribution.
B) selective distribution.
C) intensive distribution.
D) a vertically integrated distribution system.
E) any of these, since every channel member must support a product with promotion.

Question

Quizplus · Accepted Answer

In exclusive distribution, a firm selects only one wholesaler or retailer in each geographic area, giving them all responsibility for promoting their product.

If a Producer's Marketing Manager Wants Intermediaries to Take Over