Cargill, Inc. is finally earning a profit on the unique product it introduced six months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?
A) Market growth
B) Market introduction
C) Sales decline
D) Market maturity
E) Market development

Question

Quizplus · Accepted Answer

Cargill is in the Market Growth stage, indicated by rising sales and profits, the introduction of competitors with imitations, and significant spending on advertising and place development.