Regarding product life cycles, a good marketing manager knows that
A) entirely different target markets may be involved at different stages of the product life cycle.
B) a product that doesn't get beyond the introduction stage is still likely to be very profitable.
C) industry profits are increasing well after sales start to decline.
D) once a market goes into sales decline, oligopoly conditions set in.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A good marketing manager understands that the target market may change throughout the product life cycle. For example, during the introduction stage, early adopters may be the target market, while in the maturity stage, the focus may shift to the mass market. Therefore, the marketing strategies and tactics may need to be adjusted accordingly. B, C, and D are not accurate statements about product life cycles.

Regarding Product Life Cycles, a Good Marketing Manager Knows That