Competitors that begin to see the success of a new product or product category typically:
A) invest heavily in R&D to pioneer a new innovative product of their own.
B) quickly enter the market with a replica of the most successful good or service.
C) sue the firm for creating the product innovation.
D) invest in that company's stock.
E) launch negative publicity campaigns to harm the innovation's chances of success.

Question

Quizplus · Accepted Answer

Competitors are likely to enter the market with a replica of the successful product or service in order to capitalize on the new demand and avoid being left behind. This is a common strategy in industries with fast-moving innovation and short product life cycles. Option A may be an option in the long term, but it takes time to develop and market a new product. Option C is a possible reaction from a competitor, but it is not a productive way to respond to innovation. Option D may provide some benefit, but it does not directly address the challenge of competing with the new product. Option E is an unethical and unlikely strategy, as it may also harm the competitor's own reputation.

Competitors That Begin to See the Success of a New