As a product moves through its product life cycle:
A) a firm should change its target market-but not its marketing mix.
B) the competitive situation moves toward monopoly.
C) industry profits keep increasing along with industry sales.
D) customers' needs and attitudes may change.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

As a product moves through its product life cycle, customers' needs and attitudes may change. This means that a firm should adjust its marketing mix to continue meeting those changing needs and attitudes. The competitive situation may also change, with more competitors entering the market in the growth stage and some exiting in the decline stage. Lastly, industry profits may not continue to increase along with industry sales and may instead decline in the decline stage.

As a Product Moves Through Its Product Life Cycle