The product life cycle:
A) Describes the stages a new product idea goes through from beginning to end.
B) Has five major stages.
C) Applies more to individual brands than to categories or types of products.
D) Shows that sales and profits tend to move together over time.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The product life cycle describes the stages a new product idea goes through from beginning to end, typically including introduction, growth, maturity, and decline.

The Product Life Cycle