As a product moves through its product life cycle:
A) industry profits may decrease while industry sales increase.
B) the nature of competition moves toward pure competition or oligopoly.
C) entirely different target markets may be aimed at.
D) customers' attitudes and needs may change.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

As a product moves through its product life cycle, industry profits may decrease while industry sales increase, the nature of competition may move toward pure competition or oligopoly, entirely different target markets may be aimed at, and customers' attitudes and needs may change. Therefore, all of these alternatives are true.

As a Product Moves Through Its Product Life Cycle