Regarding product life cycles, good marketing managers know that:
A) all competitors lose money during the sales decline stage.
B) they are getting longer.
C) industry sales reach their maximum during the market growth stage.
D) firms earn their biggest profits during the market introduction stage.
E) industry profits reach their maximum during the market growth stage.

Question

Quizplus · Accepted Answer

During the market growth stage, industry profits reach their maximum due to high demand and low competition. Good marketing managers understand this and capitalize on it by investing in marketing and product development during this stage to maximize profits.

Regarding Product Life Cycles, Good Marketing Managers Know That