Health Care Products Company has noticed that in one of its product-markets industry sales have leveled off and competition has been getting tougher. This product-market appears to be in the ____ stage of the product life cycle.
A) market maturity
B) market introduction
C) market growth
D) sales decline
E) market decline

Question

Quizplus · Accepted Answer

Sales leveling off and increased competition indicate that the market is in the maturity stage, where the product has achieved widespread adoption and growth has slowed down.

Health Care Products Company Has Noticed That in One of Its