A new product idea is more likely to move quickly through the early stages of the product life cycle when the product ______.
A) is easy to use
B) is compatible with the values and experiences of target customers
C) can be given a trial
D) has advantages that are easy to communicate
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A new product idea is more likely to move quickly through the early stages of the product life cycle when the product is easy to use, is compatible with the values and experiences of target customers, can be used on a trial basis, and the product's advantages are easy to communicate.

A New Product Idea Is More Likely to Move Quickly