Regarding product life cycles,which of the following is FALSE?
A) Industry profits are likely to level off or decline before sales level off.
B) The level of promotion usually decreases in market maturity since there is less revenue to cover the cost.
C) Many close substitutes are usually competing in the market maturity stage.
D) It is usually expensive for a new firm to enter in the market maturity stage.
E) There is a downward pressure on prices over time.

Question

Quizplus · Accepted Answer

Persuasive promotion becomes even more important during the market maturity stage because many aggressive competitors enter the race for profits.

Regarding Product Life Cycles,which of the Following Is FALSE