Which of the following statements about pioneers and followers is FALSE?
A) A pioneer is the first to market with a new product idea.
B) On average, pioneers are usually more profitable than followers.
C) Second movers typically have a strong customer-focus.
D) Second movers that respond quickly build market share in the market growth stage.
E) None of these choices is false.

Question

Quizplus · Accepted Answer

A pioneer is the first to market with a new product idea. If that product idea proves profitable, competitors (second movers) move in quickly-usually with enhanced customer service. The second movers then become more profitable than the pioneer.

Which of the Following Statements About Pioneers and Followers Is