When a marketing manager notices that customer reaction to a new product does not meet expectations, they need to be prepared to _____ or move to a new marketing mix.
A) pivot
B) discontinue
C) prototype
D) revitalize
E) roast

Question

Quizplus · Accepted Answer

When a marketing manager notices that customer reaction to a new product does not meet expectations, they need to be prepared to pivot, which means making changes to the marketing mix in order to improve customer response. Discontinuing the product, prototyping or revitalizing may also be options, but pivoting is the best choice as it allows for a more strategic and focused approach to addressing customer dissatisfaction. Roasting is not a relevant option in this context.

When a Marketing Manager Notices That Customer Reaction to a New