As a product moves into the market maturity stage of its life cycle, the marketing manager should:
A) try to build primary demand.
B) move toward exclusive distribution.
C) expect the market to move toward pure competition.
D) emphasize promotion that informs rather than persuades.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

In the market maturity stage, the product faces increased competition as more competitors have entered the market, leading to a situation closer to pure competition. This stage is characterized by a focus on differentiation and maintaining market share rather than building primary demand or changing distribution strategies significantly.

As a Product Moves into the Market Maturity Stage of Its