When moving into the market maturity stage of the product life cycle, a firm might be able to obtain a competitive advantage:
A) with lower production costs.
B) by being more successful at promotion.
C) by having a slightly better product than competitors.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

When a product enters the market maturity stage, it is essential for the firm to have lower production costs, effective promotion strategies, and a high-quality product to maintain a competitive advantage. Having all of these factors under control can give the firm an edge over its competitors in the market. Therefore, option D is correct.

When Moving into the Market Maturity Stage of the Product