Regarding product life cycles, good marketing managers know that:
A) any new brand must start off in the market introduction stage.
B) any product modification results in a new product life cycle.
C) product life cycles cannot be extended.
D) a firm's product can be withdrawn before its related product life cycle is over.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

Option A is not always true as sometimes a new brand can be introduced in the growth stage or even later. Option B is not always true as some modifications may fall under the same life cycle stage. Option C is not true as product life cycles can be extended through strategies such as product improvements or marketing efforts. Option E is not entirely true as options A and B are incorrect. Option D is the best choice as a company may decide to withdraw a product if it is not performing well, regardless of its life cycle stage.

Regarding Product Life Cycles, Good Marketing Managers Know That