Which of the following is less likely to happen as a product moves through the later stages of the product life cycle?
A) Place-move toward selective distribution.
B) Promotion-build selective demand.
C) Price-meet competition.
D) Competitive situation-Heading toward pure competition.
E) Product-Some drop out.

Question

Quizplus · Accepted Answer

In the later stages of the product life cycle, distribution typically becomes more intensive, not selective, as companies aim to make their products available to a wider audience to maintain or boost sales. Choices B, C, D, and E are more likely occurrences in the later stages.

Which of the Following Is Less Likely to Happen as a Product