As a product moves into the market maturity stage of the product life cycle:
A) Consumers tend to view products as being more similar.
B) The competitive situation moves toward monopoly.
C) Promotion emphasizes informing consumers more than persuading them.
D) There is less consideration of competition in setting prices.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

As a product matures, competitors will likely have entered the market, offering similar products. This leads to greater product parity and consumers viewing products as more similar.

As a Product Moves into the Market Maturity Stage of the Product