Which of the following statements about pioneers and followers is false?
A) A pioneer is the first to market with a new product idea.
B) On average, pioneers are usually more profitable than followers.
C) Second movers typically have a strong customer-focus.
D) Second movers that respond quickly build market share in the market growth stage.
E) None of these choices is false.

Question

Quizplus · Accepted Answer

Pioneers do have the advantage of being first to market, but it's not guaranteed that they are always more profitable than followers. Followers can capitalize on the pioneer's market research, refine their product or service, and often enter the market with a more competitive offering.

Which of the Following Statements About Pioneers and Followers Is