A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT when the product ______.
A) is easy to use
B) can be tried on a limited basis, without a lot of risk to the customer
C) has no competitive advantage over those already in the market
D) is compatible with the values and experiences of target customers
E) has advantages that are easy to communicate

Question

Quizplus · Accepted Answer

The greater the comparative advantage of a new product over those already on the market, the more rapidly its sales will grow.

A New-Product Idea Moves Through the Early Stages of the Life