A firm intends to use an online survey questionnaire in a marketing research project.Compared to a mail survey:
A) feedback will likely be faster online.
B) the response rate will likely be lower online.
C) respondents will likely be younger and better educated online.
D) costs will likely be less online.
E) all of these alternatives are correct.

Question

Quizplus · Accepted Answer

Distributing questionnaires by e-mail or at a website is quick and the responses come back in computer form; the response rate is low; economical; people who participate tend to be younger, better-educated computer users.

A Firm Intends to Use an Online Survey Questionnaire in a Marketing