Which variation of personal interview surveys helps reduce the cost of locating consumer respondents?
A) Pull interviews
B) Mall intercept interviews
C) Push interviews
D) Perception interviews
E) Subjective interviews

Question

Quizplus · Accepted Answer

To reduce the cost of locating consumer respondents, interviews are sometimes done at a store or shopping mall; this is called a mall intercept interview. It is a variation of the personal interview survey.

Which Variation of Personal Interview Surveys Helps Reduce the Cost