Which of the following refers to a marketer countering negative publicity to save a product's image?
A) Perceptual mapping
B) Dissonance process
C) Adoption process
D) Information filtering
E) Damage control

Question

Quizplus · Accepted Answer

At times, a marketer's career might call for countering negative publicity-damage control-to save a product's image. Many consumers talk about their purchases and share opinions about their good and bad experiences.

Which of the Following Refers to a Marketer Countering Negative