Consumers go through six steps when deciding to accept or reject a new idea.In this adoption process the ______.
A) confirmation step follows the decision step
B) evaluation step follows the trial step
C) awareness step follows the interest step
D) trial step follows the awareness step
E) None of these is correct for the steps in the adoption process.

Question

Quizplus · Accepted Answer

In the adoption process, an individual moves through some fairly definite steps: awareness, interest, evaluation, trial, decision, and confirmation.

Consumers Go Through Six Steps When Deciding to Accept or Reject