Saying that a good market segment should be "heterogeneous between" means that the consumers in ______.
A) a market segment should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
B) a market segment should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
C) different segments should be as similar as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
D) different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions
E) the segmenting dimensions should be useful for identifying different customers and deciding on marketing mix variables

Question

Quizplus · Accepted Answer

"Heterogeneous (different) between" means that customers in different segments should be as different as possible with respect to their likely responses to marketing mix variables and their segmenting dimensions.

Saying That a Good Market Segment Should Be "Heterogeneous Between