Which of the following offers a firm the greatest potential for profit?
A) Mass marketing
B) The multiple target market approach
C) The combined target market approach
D) The single target market approach
E) Any of these-depending on the situation.
Correct Answer:
Verified
Q195: Segmenting, in contrast to combining:
A) tends to
Q196: Merging two or more submarkets into one
Q197: "Too much" aggregating in market segmenting
A) ignores
Q198: Regarding segmenting, as opposed to combining:
A) Segmenting
Q199: A combined target market approach
A) sacrifices possible
Q201: Behavioral (as opposed to demographic) segmenting dimensions
Q202: When deciding how far to carry the
Q203: A qualifying dimension for people who consider
Q204: Which of the following is a consumer
Q205: Sanders Beverages, Inc., is targeting non-juice drinkers
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