A cluster analysis of the "toothpaste market" would probably show that ______.
A) the broad product-market can be served effectively with one marketing mix
B) most consumers are mainly concerned about brightness of teeth
C) factors such as taste, price, and "sex appeal" are not important
D) different market segments seek different product benefits
E) pricing strategies of the competitor products do not matter

Question

Quizplus · Accepted Answer

Each market segments calls for a different marketing mix. Although some of the four Ps may be similar.

A Cluster Analysis of the "Toothpaste Market" Would Probably Show