When a company becomes aware that a new product is being test marketed by one of its competitors in St.Louis,it decides to create a similar product and rush it to market.This company can be described as a(n)
A)copycat.
B)innovator.
C)me-too imitator.
D)first mover.
E)early adopter.

Question

Quizplus · Accepted Answer

The marketing manager may want customers to see the firm's offering as unique,which is not always possible.Me-too imitators may come along and copy the firm's strategy.

When a Company Becomes Aware That a New Product Is