Differentiating the marketing mix is important for which of the following reasons?
A)It can help the firm build a competitive advantage with a group of target customers.
B)It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
C)It can clarify the position the firm wants to achieve with customers.
D)It can contribute to better blending of marketing mix decisions to achieve desired objectives.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

By differentiating the marketing mix to do a better job meeting customers' needs,the firm builds a competitive advantage.Target customers view the firm's position in the market as uniquely suited to their needs and everyone in the firm is clear about what position it wants to achieve.

Differentiating the Marketing Mix Is Important for Which of the Following