How customers think about the various brands in a market can be graphically represented and tracked through _____.
A) segmenting
B) positioning
C) targeting
D) researching
E) clustering

Question

Quizplus · Accepted Answer

The graphic representation and tracking of how customers think about various brands in a market is known as market positioning. It involves identifying the target audience and determining how a brand can stand out in their minds, relative to competitors. Segmenting, targeting, and researching are related concepts but do not directly involve the graphic representation and tracking of customer perceptions. Clustering is a statistical technique used for grouping similar data points.

How Customers Think About the Various Brands in a Market