Alpine Auto Repair keeps a record of customer oil changes and sends a reminder postcard to its customers when it's time for the next oil change. This is an example of a ______ system.
A) customer relationship management
B) qualifying dimensions
C) a positioning matrix
D) geographic targeting
E) clustering
Correct Answer:
Verified
Q268: _ is a marketing management aid which
Q269: When doing "positioning," a marketing manager should:
A)
Q270: _ refers to how customers think about
Q271: Which of the following statements is True
Q272: Differentiating the marketing mix is important because:
A)
Q274: A detailed customer database, containing past purchases
Q275: "Positioning" is a marketing management aid which
Q276: Positioning maps are based on:
A) the actual
Q277: Which of the following statements about positioning
Q278: How customers think about the various brands
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