"Positioning" is a marketing management aid which refers to:
A) a product's ability to provide both immediate satisfaction and social responsibility.
B) how customers think about proposed and/or present brands in a market.
C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
D) how a firm approaches customer relationship management.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

Positioning refers to how customers perceive and think about a brand in relation to its competitors. It involves creating a unique image and identity for a brand in the minds of target customers. The other options are not correct definitions of positioning.

"Positioning" Is a Marketing Management Aid Which Refers To