Differentiating the marketing mix is important because:
A) It can help the firm build a competitive advantage with a group of target customers.
B) It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
C) It can clarify the position the firm wants to achieve with customers.
D) It can contribute to better blending of marketing mix decisions to achieve desired objectives.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

All of the options listed are true. Differentiating the marketing mix allows the firm to build a competitive advantage, target specific customer groups, clarify their position with customers, and achieve desired marketing objectives through a better blend of marketing mix decisions.

Differentiating the Marketing Mix Is Important Because