______________ is a marketing management aid which refers to how customers think about proposed and/or present brands in a market.
A) Brand familiarity
B) Positioning
C) Market scanning
D) Market segmentation
E) Customer relationship management (CRM)

Question

Quizplus · Accepted Answer

Positioning refers to how a brand is perceived by customers in the market. It is a marketing management aid that helps in creating a unique image and identity for a brand in the minds of consumers. Brand familiarity refers to how well-known a brand is, market scanning is the process of gathering information about the market, market segmentation is the process of dividing the market into smaller groups based on similar characteristics, and customer relationship management (CRM) is the process of managing interactions with customers to build relationships and loyalty.

______________ Is a Marketing Management Aid Which Refers to How