"Positioning":
A) applies to new products-but not existing products.
B) helps strategy planners see how customers view competitors' offerings.
C) is concerned with obtaining the best shelf space in retail outlets.
D) is useful for combining but not for segmenting.
E) eliminates the need for judgment in strategy planning.

Question

Quizplus · Accepted Answer

Positioning is concerned with how customers perceive a product or service in comparison to its competitors. It helps strategy planners understand the specific niche a product or service can occupy in the market to appeal to a particular segment of customers. This is applicable to both new and existing products. It plays a vital role in market segmentation by identifying the unique selling point of a product or service that distinguishes it from its competitors. It also helps in developing marketing strategies that emphasize the strengths of the product or service to the target demographic. Obtaining the best shelf space or eliminating the need for judgment in strategy planning may play some role but are not the core concerns of positioning.