"Positioning" is a marketing management aid which refers to:
A) how closely existing products match customers' ideal preferences.
B) how customers think about proposed and/or present brands in a market.
C) whether some products are viewed as very similar.
D) All of these are true.
Correct Answer:
Verified
Q262: Benefits of focusing on a specific target
Q263: "Positioning" might cause a marketing manager to:
A)
Q264: A marketer will likely need to reposition
Q265: "Positioning":
A) applies to new products-but not existing
Q266: When a company becomes aware that a
Q268: _ is a marketing management aid which
Q269: When doing "positioning," a marketing manager should:
A)
Q270: _ refers to how customers think about
Q271: Which of the following statements is True
Q272: Differentiating the marketing mix is important because:
A)
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