Which of the following statements is True regarding positioning?
A) Positioning refers to how managers think about proposed or present brands in a market.
B) Positioning issues are not important when competitors in a market appear to be very similar.
C) Usually, the positions of products are related to six or seven product features that are important to product managers.
D) None of these statements is true.

Question

Quizplus · Accepted Answer

Positioning is about how a product is perceived by the target market in relation to competitors, not just how managers think about their brands. It remains important even when competitors seem similar, as positioning can highlight or create perceived differences. Moreover, positioning often involves a broader range of factors beyond just six or seven product features important to product managers.

Which of the Following Statements Is True Regarding Positioning