Which of the following statements about positioning is NOT true? Positioning techniques
A) position products on a graph based on price level and quantity demanded.
B) require a firm to collect data about consumer perceptions of products.
C) are sometimes called "perceptual mapping" techniques.
D) typically rely on a "product space" diagram to show the relationship among various products.
E) may use information about consumers' "ideal" products, so that the preferences of different segments of consumers can be considered.

Question

Quizplus · Accepted Answer

Positioning techniques do not typically involve positioning products on a graph based on price level and quantity demanded. Rather, they involve analyzing consumer perceptions of products and mapping out their relationships to each other.

Which of the Following Statements About Positioning Is NOT True