When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?
A) Qualifying
B) Positioning
C) Determining
D) Clustering
E) Combining

Question

Quizplus · Accepted Answer

This statement is a positioning statement, as it outlines how the product should be positioned in the market in relation to its competitors, as well as information about the target market and benefits of the product.

When a Company Provides Its Advertising Agency with a Statement