Which of the following statements about positioning is NOT true?
A) It often makes use of techniques such as perceptual mapping.
B) It refers to how customers think about proposed or present brands in a market.
C) Positioning issues are especially important when competitors in a market are very dissimilar.
D) It helps marketing managers know how customers view the firm's offering.
E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

Question

Quizplus · Accepted Answer

Positioning issues are important regardless of competitors' similarity. In fact, they may be even more important when competitors are similar and differentiation is critical.

Which of the Following Statements About Positioning Is NOT True