Positioning is a marketing management aid that refers to
A)how closely existing products match customers' ideal preferences.
B)how customers think about proposed and/or present brands in a market.
C)whether some products are viewed as very similar.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed or present brands in a market.Positioning issues are especially important when competitors in a market appear to be very similar.Managers ask consumers to make judgments about different brands including their "ideal" brand.

Positioning Is a Marketing Management Aid That Refers to