Positioning is a marketing management aid that refers to
A)a product's ability to provide both immediate satisfaction and social responsibility.
B)how customers think about proposed and/or present brands in a market.
C)a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
D)how a firm approaches customer relationship management.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed or present brands in a market.Without a realistic view of how customers think about offerings in the market,it's hard for the marketing manager to differentiate.

Positioning Is a Marketing Management Aid That Refers to