When is repositioning needed?
A)when the direction of the marketing strategy is not clear or focused
B)when customers are not viewing the brand the desired way
C)when each market segment has its own preferences
D)when ethical issues arise in selecting segmenting dimensions
E)when markets become homogenous between

Question

Quizplus · Accepted Answer

Sometimes research shows the marketing manager that target customers are not viewing the brand in the desired way-it needs to be repositioned.Changing customers' perceptions of a brand is not easy-and requires changes to the marketing mix.

When Is Repositioning Needed